Search engine optimization (SEO) The practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google. Results for search terms that mean the most to your target audience.
This is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements. But when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users. Any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website.
SEO is not that hard to learn. All you have to do is be willing to allocate the necessary time and effort to learn the various SEO concepts. If you are just getting started with SEO and wondering what it takes to go from novice to expert.