Navigating Your Business Through COVID-19

  April Newsletter  
  As communities respond to COVID-19, we know businesses are facing unique challenges. Below are some resources to help as you navigate this time for your business.  
    CONSIDERATIONS FOR GOOGLE ADS
Managing your campaigns through COVID-19 We’ve shared some considerations to help you evaluate your ads and adapt to dynamic market conditions. These include topics like assessing tone, reviewing assets, and evaluating context. See the full list  
    COVID-19 RESOURCES FOR BUSINESSES
Resources to help businesses manage through uncertainty We’ve compiled a list of resources to help you stay connected to your customers and employees. Additionally, get tips on working remotely and modifying your advertising if necessary. Find more resources  
    INSIDE GOOGLE MARKETING
5 principles guiding our media teams in the wake of COVID-19 Google’s global marketing VP for media shared a set of principles and guiding questions that Google’s own brand teams are using to evaluate our media campaigns in this dynamic market. Read the 5 principles  
    TOOLS TO HELP YOU SAVE TIME
Easier resubmissions and appeals of ad policy issues For eligible disapproved ads, a new tool can help you resubmit or appeal a policy decision directly in Google Ads without contacting customer support. Learn more