Search Engine Optimization (SEO)

search engine optimization

Search engine optimization (SEO) The practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google. Results for search terms that mean the most to your target audience.

This is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements. But when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.

You should build a website to benefit your users. Any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website.

SEO is not that hard to learn. All you have to do is be willing to allocate the necessary time and effort to learn the various SEO concepts. If you are just getting started with SEO and wondering what it takes to go from novice to expert.

Search Engine Optimization (SEO) by Google

Click here to go to the Google Search Engine Optimization Tool

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Joe Hano
Joe Hano
2022-11-01
I've been extremely fortunate to work at JRA Design & Technology! I love my job and the people I work with. I'm always encouraged to be creative, express my ideas and think outside the box. If you don't love your job get a new one! I've never called in sick....😉
Trish H.
Trish H.
2022-10-17
Very happy with JRA Design & Technology. Whitney does a great job handling our site and social applications. Currently our online presence consists of our site, facebook, twitter, instagram and a blog. Our site was recently updated to a wordpress site that is much better than the old html one. I think it indexes better for searches and is more mobile friendly than the last one. Good job guys! Working with the JRA Team is always a pleasure. We really appreciate their attention to detail that many would simply overlook. Thanks for all your hard work. Trish Toomey Water Services
Joe Hano
Joe Hano
2022-10-16
JRA Design and Technology have been handling our website, email accounts, google business locations and social application postings and do a fantastic job. We're very happy with all the work they've done for our online presence. We have 35 stores in Massachusetts, Rhode Island and Connecticut. Our traffic is on average 75k visits to all our online pages, maps and social applications, facebook and twitter. Another nice feature is the analytic report we receive every month. It summarizes all important information so we can track, see progress and know where improvements are needed. The really nice thing about working with JRA is that they will assess the ongoing situation and offer ways to improve current and future projects. Currently we have started with Joe and his team producing videos promoting our monthly sales. This is looking very promising in a way to boost our sales. Thank you Joe H.
Barbara Woodsman
Barbara Woodsman
2020-05-30
Professional and friendly, created my site and handled my email accounts. Really like the fact that they’re local and can take care of everything I need for my business. I always recommend them to other businesses that I deal with. Barbara at Task Concierge
JRA Design
JRA Design
2020-03-27
JRA Technology has always done an outstanding job. Handling our site design, social apps and video production. They are always dependable and professional.